Story meet strategy
premium content. Proven Results
Stunning visuals are just the beginning.
Edit Cellar is a boutique content and marketing studio that transforms powerful stories into strategic brand assets. Because let’s be honest—great content without a plan is just noise.
You might have videos. You might even have a full team. But if there’s no clear strategy, you’re just tossing pretty pixels into the void and hoping something sticks.
What drives real results isn’t the gear—it’s the gameplan. A cell phone video with the right concept can outperform a polished ad with no purpose.
That’s where we come in. From getting clients featured on Shark Tank to helping dental practices scale from six to seven figures, Edit Cellar blends cinematic production with data-driven marketing to deliver business outcomes that matter. With roots in documentary filmmaking and a proven track record across healthcare, finance, and lifestyle brands, we’ve become the go-to creative partner for high-caliber brands that want growth built on vision—not vanity.
If your content isn’t tied to a bigger plan, you’re just posting pretty pixels. Let’s fix that.
Bagel Nook Video Goes Viral
The Bagel Nook, a bagel shop in Freehold, New Jersey, gained significant attention after being featured in a BuzzFeed Food video. The video, which was posted on Facebook on Wednesday, August 3, 2016, showcased the shop’s unique “overload” bagels, including cereal-themed options like Cocoa Puffs, Cinnamon Toast Crunch, and Fruity Pebbles bagels, as well as its famous Oreo overload bagel.
The video quickly went viral, garnering over 7.5 million views and leading to a surge in sales and customer traffic for The Bagel Nook.
Co-owner David Berkowitz mentioned that the shop was “slamming busy” with people coming from over an hour away. The video also led to increased online orders, with inquiries from international locations such as England, Australia, and Turkey.
YOUR story. our strategy
Our strategies are built around your story. Backed by an award-winning team with expertise in scriptwriting, strategy, cinematography, editing, and post-production, we create content that does more than look good — it drives results. We’ve helped countless brands capture attention and achieve measurable growth through compelling videos at the heart of their marketing strategy.”
Plan
Our pre-production services lay the foundation for a successful project by ensuring every detail is meticulously planned. We work closely with you to develop a clear vision, including a mix of scriptwriting, storyboarding, location scouting, casting, and scheduling depending on the project. We ensure a smooth production process that stays on time and within budget, resulting in a polished final product that aligns perfectly with your goals.
Execute
Maximizing budgets without compromising quality is at the heart of our video strategy. We combine smart planning, creative strategy, and efficient execution to deliver high-quality content that meets your goals without exceeding budgets. By leveraging our expertise, advanced tools, and resourceful approaches, we ensure every dollar spent translates into maximum impact, producing content that get shared and elevate your brand.
Deliver
From pro shoots to user-generated content, we use expert editing, sound design, color, and visual effects to craft a polished final product. With strategic resource management, cutting-edge tech, and built-in distribution, we deliver impactful content that amplifies your brand — on time and on budget.
Sound United
During the Covid lockdowns, Sound United faced the challenge of launching their product line without the trade shows they had planned. We stepped in to craft an Apple-style livestream launch that delivered more reach, stronger engagement, and a better return than their traditional events.
By combining a pre-taped video with a live Q&A, we created an authentic ‘live’ experience across the U.S., Europe, and Asia simultaneously.
Engagement soared, costs dropped, and the success sparked conversations about making this digital-first approach an annual tradition—even once trade shows returned.
Total Merchant Resources (TMR)
Over a decade ago, Edit Cellar helped put Total Merchant Resources on the national stage, producing the pitch video that landed them on Shark Tank.
That moment didn’t just secure a deal — it completely changed the trajectory of their business.
Twelve years and billions in funding later, TMR still points to that collaboration as the spark that turned a bold idea into a brand recognized worldwide.
Paragon Dental
When we started work with Paragon Dental, they were looking to increase the number of new patients to cover staff expanisions, and specifically bring in more patients for cosmetic services. W used a data driven approach to refine our campaigns and increase their presence.
By month 3 they doubled their new patients. Month 4 they tripled them, and steady growth has continued since.
Armed with data-driven confidence in their marketing approach, we refined their content even further and seamlessly integrated it into their workflow.
Who is this for?
Our video services are built for agencies and brands in the tri-state area looking for a savvy production partner to create a consistent stream of branded content. With a vast network and deep resources, we can handle productions of nearly any scale — from pre-production to post, and even livestreaming.
Beyond production, we manage distribution, ad campaigns, social media, SEO, and AI-driven automation, making Edit Cellar a true one-stop shop for growth. Known for our attention to detail, cinematic production value, concise storytelling, and efficient post-production workflow, we help our partners create content that performs as good as it looks.
Whats our process?
Fill out the form below with all the project details. We will respond ASAP with follow up questions via email. From there we will finalize a quote, or set up a call to discuss further.
If time is of the essence, please leave a contact phone number and we will call directly.
Why Edit Cellar?
Edit Cellar is a story driven production company run by documentary filmmaker Peter J. Normandia. He is currently producing a feature length documentary on famed Martial Arts Champion and Promoter Louis Neglia set to be released on a major streaming platform in 2026. Authentic, genuine, run & gun storytelling is our bread & butter.
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