Origin Stories
One of the most effective brand building tools is the narrative of your success. Every brand has heroes. Every hero has an origin story.
This photo of former Nat Geo host Jay Chaikin was taken by photog Daniel Kwak behind the scenes during production of the origin story series for ‘Reclaimed Relics’.
Unleash The Power of Your Story
In recent years, utilizing branded documentary storytelling has proven increasingly effective for marketing and fostering brand affinity.
Brands are now creating consumer content they own, can distribute and leverage how they see fit for years.
This is the opportunity to tell stories that connect with your audience on a deeper level than your product solution can.
Turn your crude, authentic self into a marketing machine.
The secret is to discover your story, not create it.
Forbes recently reported....
“Ad-free streaming means brands have fewer opportunities to interrupt, and the opportunities they do get are often skippable or simply ignored. Therefore, it has become apparent to many brands that it is in their best interest not to interrupt what consumers want to view, but rather, to become it.” From Forbes, June 2023
Origin Stories
Authentic stories of real ‘heroes’ pereservering to succeed in their field.
Start right here
Let’s us walk you through the process on how to turn your personal story into a powerful connective tool.
The first step is to schedule a conference to gather a firm understanding of your goals, resources, & timelines. We will….
- Listen.
- Discuss solutions.
- Review assets & budget.
If we can help, we will create a detailed proposal to move forward and turn your story into an authentic marketing magnet.
We are a close knit team that values quality over quantity.
We are relatable, passionate, and reliable. As it turns out, so are our clients.
Welcome to the Edit Cellar.
Just fill out the form below and we will be in touch shortly.
Get started on your story today
Who is this for?
Origin stories are short form documentaries that transcend traditional advertising by offering a platform for authentic storytelling. They provide a unique opportunity to engage audiences on a profound level, connecting through rich narratives that inform, entertain, and leave a lasting impression. Recognizing the immense potential of this medium, esteemed, diverse brands such as Honda, NFL, Nutella, MailChimp, and Yeti all have harnessed the power of documentaries to build genuine relationships with their customers, leaving a lasting impact that goes beyond mere promotion.
When do you need one?
Documentary Production allows for authentic human connection, speaking to the viewer as an equal. It provides a platform to bring forth your stories, ideas, and innovations, meeting the audience on a relatable level. This makes it ideal for branded content, where the focus is on engaging and fostering trust with customers. By sharing real and unfiltered stories, without hidden agendas, you can cultivate a lasting relationship built on transparency. If you seek to establish a sense of prestige and trust, documentaries offer the perfect solution to achieve these goals.
From Forbes ….”However, to do so, these documentaries must look, sound, and feel just like the ‘genuine article’ – the budgets, the creatives, and most importantly the subjects, all must be at the level of the content being produced by traditional studios. In effect, brands must learn to behave like movie studios, and that starts with great story finding.”
Why Edit Cellar?
Edit Cellar is a story driven production company run by documentary filmmaker Peter J. Normandia. He is currently producing a feature length documentary on famed Martial Arts Champion and Promoter Louis Neglia set to be released on a major streaming platform in 2024. Authentic, genuine, run & gun storytelling is our bread & butter.