(732) 325-7001 
info@editcellar.com 
Customers check you out before they call.
Make sure what they find earns their business. We help established businesses across New Jersey, New York and Philadelphia build trust, win better customers and turn their reputation into growth.
5.0
on Google from 49 reviews
Shark Tank
the pitch video that got TMR on the show
Since 2012
filming and building for NJ businesses
Built for established, trust-based businesses: dental and medical practices, home services and trades, mortgage and financial services, and professional services.
“Hands-down the best experience I’ve ever had with video production. I posted one video and immediately started getting direct messages from my target audience.”
Christina M. · Google review · 5.0 from 49 reviews
Proof
A one-year-old practice, named first by AI.
In October 2026 we asked ChatGPT, Claude and Gemini for the best pediatric dentist in Port Chester, NY. All three named Ready Set Smile first. AI answers change over time. This is what we saw in those tests, not a permanent ranking.
We asked three AI assistants
“Best pediatric dentist in Port Chester NY”
1st
Ready Set Smile
The trust gap
Good businesses lose work before the first conversation.
Your best customers rarely call first. They look you up. A quiet Instagram, a slow site, a thin Google profile or an AI answer that names someone else, and they call the next business. You never hear about it.
Your reputation in the real world is earned. Online, it has to be shown, everywhere customers check.
01
A referral, a search, a post or an ad.
02
Google, reviews, your site, videos and AI.
03
Trust is earned, or they move on.
04
They call. Or they call someone else.
Highlighted: the Trust Window, where the decision gets made
Trust Audit
See what your customers see.
The Trust Audit shows how your business looks to customers, Google and AI before they ever call you, and the fixes that matter most.
- Customer confidence score
- Website, reviews, local search and AI search
- Social proof and a mystery shop of your lead response
- Your three highest-priority fixes
$1,500 · Fee waived for qualifying local businesses.
Leaking
Customer confidence
Three highest-priority fixes
- One phone number per office, everywhere.Remove old and tracking numbers from public listings and fix the page with the wrong address. Conflicting details make AI hesitate.
- Tell AI who you are.Add law-firm structured data for each office so AI can connect its articles to a firm, an office and a phone number.
- Speed up the mobile site.Compress the homepage video and images and defer extra scripts until mobile scores 70 or higher.
Scores cover only the checks we ran; anything not checked is left out of the total, never estimated. AI results are documented checks on the day we ran them, not permanent rankings or guaranteed visibility.
Our solution
One connected system, not four vendors.
01
Strategy
Trust Audit first, then a plan built backward from your business goals.
Start with the audit
02
Content Engine
Real production and AI, run as one system. From $1,000/month.
See the engine
03
Distribution
Every asset published where your customers look, made for each platform.
How it runs
04
Advertising
Meta and Google ads that bring in calls, tracked to real leads. From $2,500/month.
See ads
Need a channel or a film? We also launch YouTube channels and make origin story films.
Client results
Outcomes, not impressions.
Dentistry · Middletown, NJ
Paragon Dental
Automated social media, SEO and targeted lead generation, running as one system.
Read the story
10–15 → 28–40
new patients a month
Pediatric dentistry · Port Chester, NY
Ready Set Smile
78
phone calls from Google in 90 days, and named first by ChatGPT, Claude and Gemini
Business funding
Total Merchant Resources
Shark Tank
the pitch video that landed them on the show
Production and distribution
Instagram views in 90 days for The Godfather of MMA, our feature documentary
hours watched on YouTube in 90 days for New Jersey Mat Chat, a channel we built from zero
Creative Engineering™
Content that works like a system, not a scramble.
We plan the system before we shoot. Real production where trust matters, AI where speed matters, and one calendar that keeps you showing up.
Consistent content without adding staff, and assets you reuse for years.
01
Real production builds trust.
Faces, places and real customers. The content people believe.
02
AI makes it fast.
More versions, more platforms, less waiting, at a cost that makes sense.
03
A system keeps it consistent.
One plan and one calendar, so you keep showing up without adding staff.
Who we are
Built by Filmmakers. Designed for Operators
Great content fails without infrastructure.
Founded by award-winning filmmaker Peter J. Normandia, Edit Cellar was born during the early days of YouTube and the DSLR revolution, when content volume exploded and systems didn’t exist yet.
That experience shaped how we think today. After years of producing cinematic work for brands, the pattern became clear: great content fails without infrastructure.
Creative Engineering™ is the result of that realization.
Founder & CEO. Creative direction, strategy and production.
Partner. Leads ads management and data analysis.
Production crews and AI development partners, brought in for each project.
Earn their trust before they call.
Start with a Trust Audit. See what customers, Google and AI find when they look you up, and the three fixes with the biggest potential impact.