This post is strictly for filmmakers, specifically of low budget films, but can be adapted to any professional environment for marketing purposes. As I mentioned in my post, 9 Essential Steps for Pre-Production, getting someone to photograph and video behind the...
In this post, I’m going to show how video can increase sales, online conversions, and overall consumer engagement through a simple 3 step process. Find genuine value to provide your market. Deliver professional production value Do it persistently I have been...
I always marvel at how many different approaches filmmakers take to pre-production. Some can’t live without storyboards, some can’t work with them, and recently social media has come into play. Here is the process I take once I have a written script and...
It’s a ‘what have you done lately for me’ world these days. Consumers are so saturated with ads and media, that staying loyal to a brand is downright difficult. That is, unless that brand can become a part of the consumer’s routine. Based on my...
This is typically the first topic of discussion whenever we meet a new client. They know they could be using video, but is it really worth the cost, and does it actually lead to more profit? More and more case studies are being published on how online video content...