I always marvel at how many different approaches filmmakers take to pre-production. Some can’t live without storyboards, some can’t work with them, and recently social media has come into play. Here is the process I take once I have a written script and...
This past week, after spending my days at the CCW Expo, I spent my evenings in Sunset Park Brooklyn at my friend’s studio casting my next short film memorama. Here’s some tips I gained from the experience. 1. Preparation is Key So my first night, which is...
Located at the Jacob Javits center in New York City, the CCW Expo features some great seminars, camera booths, and loads of fun toys to play with. At CCW you stand at the crossroads of creativity and technology. Thousands of attendees and exhibitors alike participate...
It’s a ‘what have you done lately for me’ world these days. Consumers are so saturated with ads and media, that staying loyal to a brand is downright difficult. That is, unless that brand can become a part of the consumer’s routine. Based on my...
This is typically the first topic of discussion whenever we meet a new client. They know they could be using video, but is it really worth the cost, and does it actually lead to more profit? More and more case studies are being published on how online video content...
