Building trust with the #IAMYOU campaign…
The most important aspect for any financial professional to stand out is to build trust with their customer base. Mass Mutual has been helping customers plan their financial futures for over 170 years. And even their advisors needed help.
Working closely with their Marketing Director, we developed the #IAMYOU campaign. The solution was to highlight each advisor outside of work. What were they like? What did they do? This would help each advisor present content that was unique, personal, and genuine, without trying to ‘sell’.
Mass Mutual picked some key people to highlight and we were off to the races. We scripted each episode, and then handled all production and post production in house to limit cost for each advisor.
The results was an insatiable demand from each advisor to get theirs done. The videos presented two major advantages for each advisor. First, it helped highlight who they were and build trust with their market. Second, it helped weed out clients who were not a fit, saving time & cost.
We are currently still executing this campaign, one finanacial professional at a time.