Perserverance thru an unprecedented pandemic…
Back in 2020, many companies, including Harman International, were faced with a dilemma. Products were scheduled to launch, but COVID-19 had cancelled, or severely scaled down attendance, at all the key tradeshows.
Technology Designer, a mutual partner of ours, contacted us for a solution.
We came up with an ‘Apple’ style Livestream for the major markets (US, Europe, Asia). This would allow us to reach all the markets regardless of COVID closures, and track all the results. Cost wise, it was actually cheaper then hosting a booth at a major tradeshow.
We decided to put on four separate shows (Europe, Asia, & one for each US coast). We pre-recorded all of the content as if ‘live’ to ensure it would be perfect each time. We ended each Livestream with a live Q&A to boost engagement and answer all questions.
The results speak for themselves. Cost was reduced. They reached nearly 10x the amount of people they could have ever hoped for at a tradeshow, and had all of their information. Harman International successfully launched their revered line of Mark Levinson products on schedule, with excellent measurable results, and helped their clients continue to do business during this unprecedented time.