Where Story Meets Strategy

Crafting compelling content & top notch results since 2012

Plan. Create. Conquer.

At Edit Cellar, we create captivating videos that help you achieve your most ambitious goals, without sacrificing your brand integrity. As experienced documentary filmmakers, we understand the importance of crafting content that deeply resonates with your audience.

Our proven formula has enabled us to reach millions of people on behalf of our clients over the past decade.

Whether you need engaging ads, compelling origin stories, informative explainers, or authentic testimonials, our videos are meticulously tailored to reflect your brand’s essence and stand out from the competition.

Take the first step towards transforming video from a mere expense into a valuable investment by booking a discovery call with us today.

Tell Your Story

Craft compelling human narratives to share your brand’s journey with documentary style origin stories.

Share your expertise

With daily short form content for LinkedIn, YouTube, Instagram & TikTok to propel growth & build trust.

Maximize Performance

Create converting ads  and use our proprietary data studio to efficiently scale to new heights.

The most effective way to distinguish yourself is by embracing your authentic self.

This is tailor made for the ambitious, industry pioneers influencing with their expertise, ready to expand & fully become their brand with integrity and grace.

Ad-free streaming means brands have fewer opportunities to interrupt, and the opportunities they do get are often skippable or simply ignored. Therefore, it has become apparent to many brands that it is in their best interest not to interrupt what consumers want to view, but rather, to become it.

Forbes, June 2023

Expand Your Market & Increase Revenue

Your very own video marketing machine to build social rapport, earn trust, generate leads, and increase sales.

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Share Your Success

Short form & feature length documentaries empower brands to engage audiences on an emotional level.  The viewer’s appetite for this authentic, story driven content is insatiable.

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A great story can forge trust and unlock profound opportunities


From concept development and scriptwriting to filming, editing, and post-production, we handle every aspect of the production process with meticulous attention to detail and unwavering dedication.

OUR REEL

Join us on this inspiring journey to bring extraordinary stories to life and empower audiences worldwide.

With our expertise in narrative structure and visual storytelling techniques, we ignite a genuine connection with your audience that goes beyond mere admiration—it compels them to take action. 

Every story has a beginning….

My ORIGIN STORY

Deep in the woods of Jersey, surrounded by foxes and deer, lies a dusty old basement known as the ‘edit cellar’.

From small local beginnings, to an international client roster, we have helped our clients navigate the modern digital landscape with award winning video production and creative strategy.

Edit Cellar was founded by Peter J. Normandia in his parent’s basement (hence the name).

This is his origin story.

What is your Story? Book a discovery call

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