Hidden deep in the Jersey woods, surrounded by foxes and deer, lies a magical cellar where imagination becomes reality…


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The moving image is a powerful weapon that requires the proper resources, experience, & creative talent to maximize it’s capabilities.

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Our versatile network, equipment arsenal, and post prowess allow us to consistently push out cinematic content on time & on budget.


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The Cellar Blog

Achieving the Instagram Look for Event Videos

With the rise of Instagram, that ‘instant photo’ look has become quite popular for event photography, and more recently, videography. Upon discovering this, I looked and played around painfully trying to achieve the look myself, until I discovered Nick Campbell’s Vintage Photo Looks for Magic Bullet Looks. There is an ‘instant photo’ version that works […]

Premiere Pro CC – Best Way to Import RED Footage

Today’s tutorial is NLE specific for Adobe premiere pro CC. When importing RED footage (.rd3′s), there is a certain method to follow so that all extended clips only import as a single clip. Otherwise, you wind up with a bunch of folders with duplicated clips for any clips that were split due to their length. […]

Premiere Pro CC – How To Sync Audio Clips Right in Premiere

  • March 10, 2014
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Today’s tutorial is NLE specific for Adobe premiere pro CC. The latest version of Premiere has a new feature for syncing audio clips and AV clips one at at a time Great for DSLR and mirrorless camera shooters who record audio externally and need to sync it later. Also great if you have Dual Eyes […]

Memorama Teaser Trailer

As some of you may know, I have been hard at work over the past year or so working on a short film called “Memorama”. It is my first foray into both sci-fi and visual fx, so it was quite an undertaking. However, things are finally coming together and I am proud to announce the release […]

Photography that Inspires Us All

Before this video, I had never heard of photographer Jimmy Nelson, but after watching it, I may never forget him. This blog is normally reserved for moving images, but I found Jimmy’s work so uplifting, that I think it transcends any one style of art. No matter what type of artist you are, his dedication, […]

The Ultimate GH3 Rig for under $400

I have been shooting with the GH3 since last December. I have put together a combo of the most affordable, quality equipment to shoot run & gun with the ultimate versatility. Below is the info and links for the GH3 accessories mentioned in the above review. Honu GH3 cage – $129.99 (on sale, normally $150) […]

Ava DuVernay’s Keynote Hits Home

Sometimes you hear/read/see something that makes a world of difference. This speech by filmmaker Ava DuVernay is exactly that. Her advice is something I think every filmmaker & film student should here. While the speech is quite long, here is my favorite part, as reported on Indiewire: But she really spoke to the audience, when […]

The Key to Motivation

I came across this video via twitter, and man is it valuable. The video uses science, reason, and more to break down what really motivates us. As the description says: Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as […]

The Making of ‘Black Madonna’

I got an incredible opportunity to hang out with producer Roads Arts (Raekwon, Kid Daytona, Capone) & artist Yasin while they recorded the song ‘Black Madonna’. The song is part of their leak of a week promo (#19) to promote the upcoming LP dropping this week titled ‘End of the Road‘. When I was invited […]

Our Client Made it on Shark Tank!

Our longtime friend and client Total Merchant Resources (TMR) was recently featured on ABC’s Shark Tank. They were the first company without a product to ever be on the show (that we know of!). We created this commercial for TMR when they first were taking off. Then a few months later, I got a call […]

“All you need to make a movie is a girl & a gun” – Jean-Luc Godard

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