Your secret creative agency
The future of digital marketing lies in the seamless integration of video content across various channels. We build video content libraries with measurable results to drive full funnel sales systems across the modern digital landscape.
Create content that scales your business
We use a mix of proprietary content across multiple mediums to support your sales strategy, increase conversions, expand your reach, and enhance your SEO efforts. This heightened engagement translates into longer viewing times, increased social shares, and higher click-through rates, ultimately driving greater engagement with your brand.
“YouTube users are also 1.6x more likely to pick a video with better production value if it is relevant to their interests.”
“Globally, 40% of shoppers said that they purchased products that they had discovered on YouTube.”
2 out of 3 buyers have said that they watch YouTube videos to get ideas and inspiration before making purchasing decisions
While most creators are focused on the size & frequency of content, we focus on how the content fits together as a whole.
Our job is to work with you to filter & discover stories that help us help you. We then use these to craft engaging, authentic content that emotionally connects with your target market. In other words…
We put a plan in place to maximize engagement.
Who is this for?
Anyone looking to create a predictable income stream for a service or product they are selling online. We work with our strategic ad buying partnerts to customize a sales funnel for your product/service. This usually involves a mix of ad spend, graphic design, & video production to build out lead generating ads, landing pages, & value videos that increase conversions.
How does it work?
By creating/refining your online sales process we are able to segment out each aspect and evaluate it’s overall effectiveness.
For example, if we get a lot of responses to your ad, and they don’t watch the video on the landing page, we know we have to adjust the content on the landing page. If they watch the video, but not enough convert, we know we have to tweak the video. This process plays itself out until we create a full fledge sales funnel with a predictable return.
All of this data is also trackable, and therefore it is very simple to calculate the ROI, and gain a firm understanding of your investment’s overall return.
Why Edit Cellar?
Edit Cellar is excels a creating content that motivates consumer action and builds trust. We work with our Ad partners to leverage their expertise in creating our content and to get the best ROI once we deliver it.
Our Process
- Book a DISCOVERY call to determine goals.
- Research & identify the best content strategy for your market.
- Create branded content to support marketing strategy.
- Use paid lead generation to find your ideal customer.
- Refine your sales funnel to produce a predictable monthly return.
Case Studies
Case Study: Sound United
The power of Livestream... After our success helping Harman International overcome COVID-19 closures, Technology Designer, a mutual partner of ours, contacted us for another client. Sound United, a collection of iconic names in sound, has one mission: Bring joy to...
Case Study: Mass Mutual
Building trust with the #IAMYOU campaign... The most important aspect for any financial professional to stand out is to build trust with their customer base. Mass Mutual has been helping customers plan their financial futures for over 170 years. And even their...
Case Study: Mark Levinson REVEALS
Perserverance thru an unprecedented pandemic... Back in 2020, many companies, including Harman International, were faced with a dilemma. Products were scheduled to launch, but COVID-19 had cancelled, or severely scaled down attendance, at all the key tradeshows....
Cohesive content for all engagements
Explainer videos
Explainer videos are high-value content that expands brand awareness and increases website conversions.
In a survey of 600, 89% of people said watching an explainer video convinced them to buy a product or service.
Social Videos
Entertaining promotional videos that attract your target market and grab their attention.
Cinematic Testimonials
Take pride in your success and make it last forever. We turn great client / customer stories into a marketing tools. We focus on the value propositions of your product or service, while promoting your client’s story.
Overview Videos
We tell the story of your brand, product, or service, to walk your client through the functions and feature of why you are the best in your field.
Live Stream
Bring the tradeshow to your clients. Using a mix of prerecorded content, and a live Q&A, we produce a controlled experience with measurable results, greater reach, and less cost than any tradeshow.
Our REEL
Enough Talk! Lets create something...
Start right here
Let’s us walk you through the process and see if we can turn the expense for video production into a savvy investment with a predictable return.
The first step is to schedule a conference to gather a firm understanding of your goals, resources, & timelines. We will….
- Listen to your needs.
- Discuss solutions.
- Review ‘assets & budget.
If we can help, we will create a detailed proposal to move forward.
We are a close knit team that values quality over quantity.
We are relatable, passionate, and reliable. As it turns out, so are our clients.
Welcome to the Edit Cellar.
Just fill out the form below and we will be in touch shortly.
Schedule your Discovery Call here
My ORIGIN STORY
Deep in the woods of Jersey, surrounded by foxes and deer, lies a dusty old basement known as the ‘edit cellar’. Founded by Peter J. Normandia, this is his origin story.