(732) 325-7001 
info@editcellar.com 
Total Merchant Resources
Case study · Financial services · Business funding
Total Merchant Resources
From a Shark Tank pitch video to more than a decade of content that keeps business owners calling.
Shark Tank
first financial firm ever invited on
10+ years
our content as their main online lead source
200+
videos made since 2021
The problem
A business funding company with a bold idea needed to stand out to Shark Tank casting, then keep business owners finding and trusting them long after the episode.
What we built
A raw, authentic pitch video that still told a sharp story. Then brand films, explainers and a steady stream of ads for restaurants, contractors, truckers, doctors and every other business owner TMR funds.
The result
- Landed the show with no audition rounds
- First financial firm ever invited on Shark Tank
- Our content has been their primary online lead source for over a decade
A decade of content
It started with one pitch video. It became a content engine: brand films that explain who TMR is, ads written for each industry they serve, street interviews in New York City, and new formats as platforms change.
Every piece answers the same question a business owner has before they call: can I trust these people with my business?
The brand
The ads
Want numbers like these?
Start with a Trust Audit. We show you what customers, Google and AI find when they look you up, and the fixes that matter most.