(732) 325-7001 
info@editcellar.com 
About
About
Filmmakers who build systems.
Edit Cellar started in 2012 as a video production company in Howell, NJ. Today we’re a creative engineering firm: real production, AI, and the systems that keep a business’s story working every day.
We started behind the camera.
Founder Peter J. Normandia is a School of Visual Arts graduate and a DUSTY Award nominee for Best Director. Over the years we’ve shot the Shark Tank pitch that put Total Merchant Resources on national TV, launches for Harman and Sound United, and campaigns for MassMutual and local businesses across New Jersey.
Along the way we learned something: the best work doesn’t win on its own. Customers now check you out on Google, social media and AI assistants before they ever call. The businesses that win are the ones that show up clearly and consistently everywhere they look. So we built the systems to make that happen.
Filmmakers direct. AI builds. Real production where trust matters, AI where scale matters, and a system that keeps it all consistent.
Proof, not promises
A feature documentary
We directed and produced The Godfather of MMA: The Legacy of Louis Neglia, distributed by Indie Rights and out now on Amazon.
A YouTube channel from zero
New Jersey Mat Chat, our own wrestling show, posts two episodes a week and drew 6,800+ hours of YouTube watch time in 90 days.
5.0 on Google
Every one of our 49 Google reviews is five stars.
Since 2012
More than a decade of production for brands, practices and local businesses.
The team
Peter J. Normandia
Founder & CEO. Creative direction, strategy and production.
Kenny Yeglinski
Partner. Leads ads management and data analysis.
Our network
Production crews and AI development partners we bring in for each project, so you get the right specialist every time.
See what your customers see.
The Trust Audit shows how your business looks to customers, Google and AI before they ever call you, and the fixes that matter most.