After our success helping Harman International overcome COVID-19 closures, Technology Designer, a mutual partner of ours, contacted us for another client.
Sound United, a collection of iconic names in sound, has one mission: Bring joy to the world through sound. In seems that COVID was also holding up some of their product launches for Denon, Marantz, HEOS, Definitive Technology, and Bowers & Wilkins.
Using our experience, we planned, and then pre-recorded all of the content as if ‘live’ to ensure it would be presented perfectly each time. We tailored each brand’s livestream to their consumer base and branding. We ended each Livestream with a live Q&A to boost engagement and answer all questions.
The results speak for themselves. In fact it was such a sucess, the real debate was ‘Why is this not part of the yearly budget?’.
The most important aspect for any financial professional to stand out is to build trust with their customer base. Mass Mutual has been helping customers plan their financial futures for over 170 years. And even their advisors needed help.
Working closely with their Marketing Director, we developed the #IAMYOU campaign. The solution was to highlight each advisor outside of work. What were they like? What did they do? This would help each advisor present content that was unique, personal, and genuine, without trying to ‘sell’.
Mass Mutual picked some key people to highlight and we were off to the races. We scripted each episode, and then handled all production and post production in house to limit cost for each advisor.
The results was an insatiable demand from each advisor to get theirs done. The videos presented two major advantages for each advisor. First, it helped highlight who they were and build trust with their market. Second, it helped weed out clients who were not a fit, saving time & cost.
We are currently still executing this campaign, one finanacial professional at a time.
Back in 2020, many companies, including Harman International, were faced with a dilemma. Products were scheduled to launch, but COVID-19 had cancelled, or severely scaled down attendance, at all the key tradeshows.
We came up with an ‘Apple’ style Livestream for the major markets (US, Europe, Asia). This would allow us to reach all the markets regardless of COVID closures, and track all the results. Cost wise, it was actually cheaper then hosting a booth at a major tradeshow.
We decided to put on four separate shows (Europe, Asia, & one for each US coast). We pre-recorded all of the content as if ‘live’ to ensure it would be perfect each time. We ended each Livestream with a live Q&A to boost engagement and answer all questions.
The results speak for themselves. Cost was reduced. They reached nearly 10x the amount of people they could have ever hoped for at a tradeshow, and had all of their information. Harman International successfully launched their revered line of Mark Levinson products on schedule, with excellent measurable results, and helped their clients continue to do business during this unprecedented time.
Edit Cellar has partnered with Paragon Dental in Middletown, NJ for over a year, helping the practice scale from six to seven figures in revenue.
Through a combination of automated social media, SEO, targeted lead generation, and seamless integration with their existing dental software, we built a marketing engine that continues to drive consistent growth and new patient acquisition.
TESTIMONIAL & Ad
For more info…
Please visit our dental marketing site which features the full case study, statistics, and assets for our work with Paragon Dental.
(732) 325-7001 
info@editcellar.com 
